Hotel Concepts & Branding

The destination of your imagination.

MAG acts as strategic partner who seeks to understand your vision and supports the developments towards a one-of-a-kind lifestyle brand, making imagination become reality. 

The luxury hospitality consultants

At MAG are fundamental in creating brands that include the value philosophy, service culture and destination esprit - more than just a good corporate design and marketing strategy.

For all our branding projects we work together with hand-picked creative and marketing agencies, architects and designers to forge a unique story that is told consistently through all areas.

We believe that!

A hotel's location, design and facilities are just as essential as its service concept, guest experience and the people caring for your guests. We therefore equip the service teams with all necessary guidance, standards and trainings which are not off the rack, but individually crafted newly for each project and influenced by the hotel's destination, vision and values.

Service Concepts & Hotels Standards

Based on guest expectations, the culture of the destination and in line with your brand's hallmarks, MAG creates customized service concepts for the rooms division, F&B outlets, spa and wellbeing, and back-of-house operations. Service concepts and standards are designed with the specific resources and possibilities in mind, focusing on maximum guest satisfaction as well as operational efficiency, and are implemented in form of SOPs and trainings.

Ultimate Guest Experiences

The brand's lifestyle is carried through the hotel the guests stay in. MAG has remarkable knowledge in designing and branding the guest journey from long before the check-in, throughout the stay, and beyond the farewell.

Besides a generally high service standard, our consultants are essential in forging special guest experiences that add immense value to the guest's perception of the stay and the brand, too. It is about writing a new chapter in your brand's story book.